Heimatec Gmbh

Event Маркетинг в Red Bull GmbH

Contents

Введение

. Event-маркетинг

.1 Definition and meaning of event маркетинг

.2 Types of events

. Event Маркетинг в Red Bull GmbH

.1 Red Bull GmbH: facts and history

.2 Red Bull events GmbH

Введение

современный рынок develops грубой туристических, the huge number of advertizing falls daily upon the consumer from screens of TVs, from pages of newspapers and magazines, falls out on it of an air, and waits for it continually on city streets. The consumer is protected, ceasing to perceive год объявления: switching the TV on commercial перерывы, glancing over advertizing turns, вращающийся handles of radio stations. Традиционный advertizing appears less and less effective.Producers of production look for exits in the different ways: inventing super original creative concepts, enticing the consumer gifts, setting on the интригующим advertizing. One of ways of overcoming of crisis - Event-маркетинг - advance of goods or service by means of creation and the organization of the special events creating эмоционально communications between the consumer and brand.маркетинг - event marketing (organization systematic of events as platforms of presentation of goods (service) in order that by means of emotional influence to make active attention of target group to goods (service).особенности event - isn't simple to draw a way attention of the consumer to your бренда. Depending on a format and content of an event - there is this or that positioning of бренда. And, there is much it simply more, more distinctly than by means of usual advertizing media (ATL).in order that Event маркетинг brought serious return, it is necessary to build competently and consistently all process: from statement of the purposes and tasks to a choice of content of action and ways of its lighting. Only at such approach you taste all advantages of this method and you will be able providently, чтобы избежать shortcomings.aim of this work is to study in detail all the key aspects of Event-Маркетинг.objectives are following:

to describe Event Маркетинг;

to study types of events;

to show Event Маркетинг using Red Bull GmbH, например.

1. Event-маркетинг

.1 Definition and meaning of event маркетинг

маркетинг is a рекламные стратегии that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Brands use event маркетинг entertainment (like-шоу, contests, or parties) to reach consumers через непосредственно hand-to-hand sampling or interactive displays. The practice works because it engages потребители while they